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266. 1-2-3 Customers

1-2-3 Customers

Today's Money Energy Exercise is: 1-2-3 Customers.

There are three kinds of customers.

There are new customers who have just found your product or service;

There are old customers who have been on your books for a while;

There are potential customers who are waiting to be awakened and turned into real live customers.

Imagine for a moment, if you will, that you are standing on a theatre stage in a vast theatre, and your audience is composed of these three groups, left, right and center before you.

Look at each customer group for a moment and connect with the group individually, left, right, and center.

And now think of something to say to all of them, that will excite all of them the same and bring them forward to become a fourth group on a different level โ€“ your BEST customers.


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