There is a curious development in product design and marketing whereby instead of adding something, something is taken away – but the product or service is sold for twice the price!

“Low Salt” items are a good example of that; “fat reduced” and “calorie controlled”.

I once took a lengthy and tedious theory lecture out of a training programme altogether which shortened the programme, gave it a “time is money” edge, made the participants literally joyous because they didn’t have to sit through that anymore and ended up with a happier course that lasted half the time and cost twice the price.

Now consider your activities across the board and where you could use that principle of taking something away, and as a result, producing better value and a more expensive product or service.

Very interesting!

The MindMillion Energy Exercises created by Silvia Hartmann, exclusive to The Guild of Energists