This is an interesting topic.

First of all, let us consider what the No. 1 complaint is that is levied against your particular business, no matter what you business you’re in.

What is it?

For example, lawyers are sharks that charge way too much; estate agents are liars; doctors are arrogant; psychics are con men; artists are lunatics and so forth.

Be honest and if you need to do that, step right outside yourself for a moment and consider your trade like the proverbial “man in the street” would.

Once you have this clear in your mind, I’d like you to spend 60 seconds to consider how you are different, and more importantly, how exactly you explain this difference to your own clients, those you already have and those you are aiming to reach with your marketing efforts.

This is a good exercise and very valuable in many different ways.

The MindMillion Energy Exercises created by Silvia Hartmann, exclusive to The Guild of Energists